Online style guide for
East Lake Foundation

This style guide was designed to provide support and resources to help the user apply and extend the East Lake Foundation (ELF) logo and brand elements appropriately. The ELF logo must be present on all official external communications, including but not limited to flyers, brochures, stationery, business cards and websites.

Never manipulate the logo in any way. This includes not modifying the lettering or adding additional elements, shadows, outlines, and embellishments.

Version 1.0 - May 2024


For offset / digital print applications use CMYK color values. Online, use the RGB and HEX color values. For consistency across all color modes, please match all output as closely as possible to Pantone Coated colors.

Foundation Blue

cmyk(60%, 20%, 0%, 45%)

rgb(56, 112, 140)



cmyk(4%, 0%, 68%, 32%)

rgb(166, 173, 55)



cmyk(100%, 26%, 0%, 22%)

rgb(0, 147, 199)



cmyk(0%, 43%, 83%, 4%)

rgb(246, 140, 43)



cmyk(0%, 3%, 30%, 14%)

rgb(219, 212, 153)


Dark Blue

cmyk(71%, 44%, 0%, 63%)

rgb(27, 53, 94)



cmyk(100%, 0%, 13%, 50%)

rgb(0, 127, 110)


Dark Gray

cmyk(14%, 8%, 0%, 63%)

rgb(82, 87, 95)


Light Blue

cmyk(8%, 3%, 0%, 4%)

rgb(225, 236, 244)


Light Green

cmyk(5%, 0%, 2%, 5%)

rgb(230, 241, 235)



Extenal Communications

For external collateral communications, and any communications outsourced to profressional designers, please utilize the specified brand fonts below. Reference the East Lake Foundation website for best practices.

Body Copy Font

Work Sans

font-family: 'Work Sans', sans-serif;

Header Font

FF Good Headline

font-family: 'FFGoodHeadline', sans-serif;

Accent Font

Summer Loving

font-family: 'SummerLoving', cursive;

Internal Communications

For internally-produced communications please utilize clean, highly-legible font styles, such as Arial or Helvetica. These font families are available commonly on PC and Mac systems. Reference the East Lake Foundation PPT Template file for style guidelines and best practices.

Body Copy Font Option

Arial Regular

font-family: 'Arial', sans-serif;

Header Font Option

Arial Bold

font-family: 'Arial', sans-serif;

Body Copy Font Option

Helvetica Regular

font-family: 'Helvetica', sans-serif;

Header Font Option

Helvetica Bold

font-family: 'Helvetica', sans-serif;

Text Styles

This is a standard paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla lacinia massa quis felis condimentum, in sagittis sem bibendum. Nulla facilisi. Duis a imperdiet risus.

Font: Work Sans
Size: 20px
Weight: 400 (regular)

Heading 1

Font: FF Good Headline (All Caps)
Size: 56px
Weight: 600 (bold)

Heading 2

Font: FF Good Headline (All Caps)
Size: 40px
Weight: 600 (bold)

Heading 3

Font: FF Good Headline
Size: 36px
Weight: 600 (bold)

Heading 4

Font: FF Good Headline
Size: 32px
Weight: 600 (bold)
Letter-spacing: 2px

Heading 5

Font: FF Good Headline (All Caps)
Size: 24px
Weight: 600 (bold)

Heading Display

Font: Summer Loving
Size: 24px
Weight: 400 (regular)

Heading Display Combined


Primary Button Secondary Button Outlined Button

Font: FF Good Headline
Size: 24px
Weight: 600

Media & Usage

Download ELF Model

Download Icons