The PGA TOUR today announced Accenture as a Proud Partner of the TOUR Championship – joining Coca-Cola and Southern Company – in an agreement that begins with the 2022 tournament and extends through 2027. The addition of Accenture, a global professional services company with leading capabilities in digital, cloud and security, will further elevate the TOUR Championship as the culminating event of the PGA TOUR season at East Lake Golf Club and enhance the tournament’s ability to make a positive impact on the local Atlanta community.
As the finale of the FedExCup Playoffs, the TOUR Championship will welcome the TOUR’s best 30 players to Atlanta and historic East Lake Golf Club, August 24-28, to crown this season’s FedExCup champion.
“Adding Accenture as a Proud Partner of the TOUR Championship is a testament to the stature of the TOUR Championship globally in sports and within the Atlanta area,” said Brian Oliver, PGA TOUR Executive Vice President of Marketing and Corporate Partnerships. “With the TOUR Championship set for its 22nd playing at East Lake Golf Club and 16th since the inception of the FedExCup, the tournament has become synonymous with the Atlanta sports calendar while taking great pride in making an indelible impact on the local community.”
During its multi-year agreement, Accenture will benefit from exposure across a broad array of PGA TOUR media, digital and marketing assets including: advertising and in-program enhancements on Golf Channel, NBC/CBS and PGA TOUR Live on ESPN+ during coverage of the TOUR Championship; strategic onsite branding; onsite hospitality for Accenture commercial and consumer clients; and extensive exposure on PGATOUR.com, TOURChampionship.com and other TOUR-related digital media.
“This is an exciting day for the TOUR Championship and its future here in Atlanta,” said Alex Urban, Executive Director of the TOUR Championship. “With Accenture’s support, we look forward to expanding the tournament’s charitable footprint throughout Atlanta and building on the dynamic fan experience that makes the TOUR Championship the city’s must-attend event of the summer and a centerpiece on the PGA TOUR schedule.”
In line with the PGA TOUR’s legacy of giving back, Accenture will make an annual contribution to First Tee over the course of its agreement. First Tee is an international youth development organization that provides life skills and golf training to kids and teens at approximately 150 chapters around the world. One of its chapters, First Tee – Metro Atlanta, is one of five primary charitable beneficiaries of the TOUR Championship.
“We are excited to join Coca-Cola and Southern Company to support the TOUR Championship and the important work the East Lake Foundation and the tournament’s other charitable partners are doing throughout Atlanta,” said Jimmy Etheredge, Accenture’s CEO of North America. “Our organizations share a longstanding commitment to creating greater opportunities for vulnerable communities and I look forward to the continued impact we can have together.”
This sponsorship marks continued momentum in Accenture’s biggest brand move in a decade with the October 2020 launch of its “Let there be change” campaign and new company purpose, designed to inspire organizations to embrace change to create more value for the benefit of all.
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About the TOUR Championship
The top 30 players in FedExCup standings after the BMW Championship qualify for the 2022 TOUR Championship, the finale of the FedExCup Playoffs, and will be awarded starting strokes for round one based on their position. The player with the lowest stroke total including starting strokes in the TOUR Championship after 72 holes of competition will be named winner of the FedExCup and will be awarded an official PGA TOUR victory. The TOUR Championship is annually contested at Atlanta’s renowned East Lake Golf Club, the formative home of the legendary Bobby Jones. The 2022 tournament will be played Aug. 24-28. The tournament has raised more than $42 million in charitable funds since 1998 and proudly supports the East Lake Foundation; Focused Community Strategies; the Grove Park Foundation; Purpose Built Schools Atlanta; and First Tee – Metro Atlanta. Accenture, The Coca-Cola Company and Southern Company are the exclusive Proud Partners of the TOUR Championship.
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Southern Company
Southern Company (NYSE: SO) is a leading energy company serving 9 million customers through its subsidiaries. The company provides clean, safe, reliable and affordable energy through electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company serving wholesale customers across America, a leading distributed energy infrastructure company, a fiber optics network and telecommunications services. Southern Company brands are known for excellent customer service, high reliability and affordable prices below the national average. For more than a century, we have been building the future of energy and developing the full portfolio of energy resources, including carbon-free nuclear, advanced carbon capture technologies, natural gas, renewables, energy efficiency and storage technology. Through an industry-leading commitment to innovation and a low-carbon future, Southern Company and its subsidiaries develop the customized energy solutions our customers and communities require to drive growth and prosperity. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and govern our business to the benefit of our world. Our corporate culture and hiring practices have been recognized nationally by the U.S. Department of Defense, G.I. Jobs magazine,
DiversityInc, Black Enterprise, Fortune’s “World’s Most Admired Companies” list, Forbes and the Women’s Choice Award. To learn more, visit www.southerncompany.com.