In collaboration, The Golf Channel, East Lake Golf Club, and the East Lake Foundation host The East Lake Cup – an exciting three-day collegiate tournament showcasing the elite four teams from the men’s and women’s NCAA Championships. Taking place at the prestigious East Lake Golf Club, this event will be broadcasted live on The Golf Channel, offering a captivating showcase of talent and competition.
Modeled after the NCAA Golf Championships, the format for the East Lake Cup consists of an opening round of stroke play to crown an individual male and female champion and determine seeding for the following two days of match play competition.
General admission is free and open to the public.
Learn how to attend or watch the East Lake Cup here.
The Annual Tom Cousins award will be presented at the East Lake Cup Welcome Celebration. The honor, named after East Lake Foundation founder and philanthropist Tom Cousins, recognizes collegiate golfers – one male and one female – best representing the values of the award: excelling in academics and engagement in the community.
The East Lake Foundation’s annual signature event, Party on the Green, is scheduled for October 24, 2026.