TOUR Championship Charity Showcase adds $750,000 in support of East Lake Foundation

With less than a month until the PGA TOUR’s 30 best golfers return to historic East Lake Golf Club for the TOUR Championship from Aug. 23-27, the tournament today raised more than $750,000 through the TOUR Championship Charity Showcase, a charity exhibition supported by TOUR Championship Proud Partner The Coca-Cola Company and other local businesses to generate additional funds for the East Lake Foundation.

Those competing in the TOUR Championship Charity Showcase included former University of Georgia quarterback Aaron Murray, former NFL wide receiver Victor Cruz and World Long Drive competitor Alexis Belton. During the round, the trio was greeted at the 15th tee by members of local HBCU golf teams, who were invited to show off their talent and take swings of their own at the signature par 3.

Other Atlanta companies who supported the TOUR Championship Charity Showcase include Chick-fil-A, Cisco, NielsenIQ, and Novelis.

“We are always looking for opportunities to grow the investment in our community, and it’s thanks to The Coca-Cola Company and other Atlanta-based companies that we were able to make an additional donation to the East Lake Foundation through today’s Charity Showcase,” said TOUR Championship Executive Director Alex Urban. “This tournament has become a vehicle for positive change in East Lake and beyond, and we are grateful to be able to use the platform of this historic venue and this elite tournament to make an impact.”

The Coca-Cola Company was instrumental in the creation of the TOUR Championship Charity Showcase, which was established in 2020 as a means to raise additional funds for the East Lake Foundation and the TOUR Championship’s other charitable partners to combat the challenges brought on by the COVID-19 pandemic.

“The Charity Showcase demonstrates our company’s commitment to strengthening the communities we serve,” said John Murphy, President and Chief Financial Officer of The Coca-Cola Company. “Thanks to the contributions from fellow corporate partners, the funds raised from the Charity Showcase build upon the legacy of East Lake Foundation founders, Tom and Ann Cousins and reinforce our shared commitment to create positive change in our hometown of Atlanta.”

The East Lake Foundation was formed in 1995 to revitalize the East Lake neighborhood and transform it into a vibrant community where all residents can thrive utilizing a holistic model for community revitalization that includes mixed-income housing, cradle-to-college education, community wellness and economic vitality. Since the TOUR Championship was first held at East Lake Golf Club in 1998, the tournament has raised more than $48 million for the East Lake Foundation and other local beneficiaries, including a record $5.5 million from the 2022 event.

Founded in 1995, the East Lake Foundation collaborates with public and private organizations to provide resources, tools, supports and equitable opportunities that enable Atlanta’s East Lake residents to thrive using an integrated model for holistic community revitalization that includes mixed-income housing, cradle-to-college education, community wellness and economic vitality. Since the TOUR Championship was first held at East Lake Golf Club in 1998, the tournament has raised more than $48 million for the East Lake Foundation and other local beneficiaries, including a record $5.5 million from the 2022 event.

“We are incredibly grateful to the TOUR Championship, its proud partners and the other supporting organizations for their generous support of our mission in East Lake to ensure every member of our community can reach their personal and professional goals and thrive,” said Ilham Askia, President and CEO, East Lake Foundation.”

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About the TOUR Championship

The TOUR Championship is the culmination of the PGA TOUR season and the FedExCup Playoffs where the TOUR’s top 30 global stars compete for the sport’s ultimate prize, the FedExCup. Since their inception, the Playoffs have concluded in Atlanta at East Lake Golf Club, which has an undeniable aura and historical significance as the place where the legendary career of Bobby Jones was born. The 2023 tournament will be played Aug. 23-27. The tournament has raised more than $48 million in charitable funds since 1998 and proudly supports the East Lake Foundation; Focused Community Strategies; the Grove Park Foundation; Purpose Built Schools Atlanta; and First Tee – Metro Atlanta. Accenture, The Coca-Cola Company and Southern Company are the exclusive Proud Partners of the TOUR Championship.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 732,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at and follow us on Instagram, Facebook and LinkedIn.

About Southern Company

Southern Company (NYSE: SO) is a leading energy provider serving 9 million residential and commercial customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy distribution company with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers’ and communities’ needs while advancing our goal of net zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture and hiring practices have earned the company national awards and recognition from numerous organizations, including Forbes, The Military Times, DiversityInc, Black Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To learn more, visit